Written by Wood Campus
Industry | News
Awareness of the FSC logo in the UK has increased 45% since 2019[1], and the proportion of those claiming both good and rough knowledge of the logo has more than doubled. With data from the Office for National Statistics revealing that nature had supported people’s well-being during lockdowns, perhaps more are becoming interested in and aware of how they can repay some of that support.
The latest FSC UK survey[2], conducted in March 2023, reveals that 77% of people in the UK now recognise the FSC logo. 25% say they know what it means (+ 5% on 2022), and a further 30% (29% in 2022) say they know roughly what it means.
30% of those who recognise the logo recall buying an FSC-certified product within the past 3 months, 19% within the past month. 41% say they always or usually give preference to FSC-certified products.
Once the meaning of FSC was explained, 71% of all those surveyed, said they would be very or fairly likely to give preference to FSC-certified products in future. 85% of those who said they both recognised and understood the FSC logo, and 81% of those who recognise it and know roughly what it means, said they were likely to give preference to FSC-certified products. However, only 38% of people claim to look for products that carry certification labels when they shop for forest-based products, suggesting that further promotion of certifications, beyond just labels such as FSC, may be beneficial to support consumers in meeting their ethical shopping preferences. 51% stated that they would be prepared to pay more for an FSC-certified product, with 28% prepared to pay up to 5% more and 10% prepared to pay up to 10% more.
Half of those surveyed were of the belief that all wood-based products available in the UK should be made from sustainable sources and a further quarter thought at least some should meet this standard. 60% thought that consumers have a responsibility to ensure that the products they buy, and the packaging they use, are responsibly sourced, but 71% held businesses responsible for the sustainability of their products and packaging.
[1] Before the UK national coronavirus lockdown in March 2020
[2] Survey conducted (21/03/2023 – 23/03/2023) in United Kingdom by Kantar via OnLineBus, a sample of 1,279 UK adults aged 16+ were interviewed.
To read the full article visit: Timbermedia
More News
Timber Square: London’s net-zero landmark project
STA CEO Andrew CarpenterNet-zero ambition for Timber Square in London As reported by Ramtech, Timber Square is an ambitious project by Landsec aimed at achieving net-zero in London. The site, which spans over 370,000 sq ft, is safeguarded by Ramtech’s WES3 wireless...
STA – Government has an opportunity to re-shape housebuilding with timber frame playing a key role.
STA CEO Andrew CarpenterAndrew Carpenter, CEO of the Structural Timber Association (STA), writes about how the Government has an opportunity to re-shape housebuilding with timber frame able to play a key role. “In her first speech as Chancellor of the Exchequer,...
Arup launches global guide on building safely with timber
Tested by fire Inside the “Believe in Better” building, the UK’s tallest timber commercial building (Courtesy of Arup)Arup has published a global guide on how to build fire-safe mass timber structures to encourage more use of the low-carbon alternative to concrete and...
UK Timber Design Conference
Timber Development UK is proud to announce our exciting new conference focused on a low carbon transformation of our built environment using timber. Taking place on 26 June 2024, the UK Timber Design Conference will bring together disruptors and market leaders to...
Swedish Wood hosts high level event at the Residence of the Ambassador of Sweden to the UK
(left to right, Baroness Hayman of Ullock, Shadow Spokesperson for the Environment, Food and Rural Affairs; Stefan Gullgren, the Ambassador of Sweden to the UK; Lord Khan of Burnley, Shadow Spokesperson for Levelling up, Housing and Communities)Last Thursday 23rd, 40...
Will Prince William’s Bold Pledge Spark a Timber Boom?
The Prince of Wales has acted on his commitment to build low-carbon social housing on the $1 Billion-plus Dutchy of Cornwall lands.The Prince of Wales is spearheading a new initiative to construct social and affordable housing on the lands of the $1-billion plus...
TDUK releases UK timber product embodied carbon data
Timber Development UK (TDUK) has released average carbon data for the 10 major timber product categories. The data will support architects, engineers and other specifiers to make accurate assessments of the carbon impacts of their material choices as early in the...
Worlds tallest buildings mass timber revolution
As a part of Dezeen's Timber Revolution series, they have rounded up the world's 10 tallest buildings with mass-timber structures, including an engineered-wood shopping-centre extension and a carbon-negative cultural centre. Compiled using data from the Council on...
Think Wood’s 10 most popular projects of 2023
Think Wood is a communications campaign that provides commercial, multifamily and single-family home design and build resources to architects, developers, and contractors. Recently Think Wood announced its 10 most popular timber construction projects of 2023. Across...
Swedish engineered wood technology in wind turbines
If asked to imagine a wind turbine, most people would think of a steel structure—the current form of nearly all wind turbines used for renewable wind energy generation. However, despite what the steel industry claims, it’s hardly a given that wind turbines must be...